We launched a series of Family Style To-Go Packs across all of the Upward Projects’ restaurant concepts. These were designed with the goal of convenience and ease of feeding the whole (quarantine) crew in mind. Our goal was to provide an approachably priced meal that complimented each of the restaurant’s existing brands.
My role on the project included: Marketing Project Manager, Cross-Departmental Project Manager, Coordinating Photography with Shelby Moore, On-Set Photography Art Direction, Social Media Copywriting and Coordination (Paid Digital and Organic), and Print Manager.
Design ➙ Sam Hendricks
Photography ➙ Shelby Moore
Copywriting ➙ Brittany Baldwin & Bailey Underwood
Campaign Art Direction ➙ Upward Project’s Marketing Team
Photography Art Direction ➙ Upward Project’s Marketing Team
Print Logistics ➙ Bailey Underwood
Social Media Coordinating ➙ Bailey Underwood
Copyright 2022 – Until Forever and Ever / Bailey Underwood