❋ Holiday 2019 ❋
Postino Catering Promotion
Postino Cyber Monday Promotion
Postino Black Friday Promotion
Upward Projects Black Friday Promotion
ABOUT THE PROJECT
The goal for the Upward Project’s holiday campaign was to break through the noise that inevitably fills our inboxes. Our team created a series of off-the-wall sets of photography and supporting messaging with the goal to set us apart from our competitors.
A series of our holiday initiatives were broken down into the following: Catering & Group Dining, Black Friday Gift Card Promotions and Cyber Monday Gift Card Promotions.
My role on the project included: Marketing Project Manager, Cross-Departmental Project Manager, Gift Card Fulfillment Coordinator, Coordinating Photography with Shelby Moore, On-Set Photography Art Direction, Social Media Copywriting and Coordination (Digital and Organic), and Print Manager.
CREDITS
Design ➙ Sam Hendricks & Marisa Bigler
Photography ➙ Shelby Moore
Copywriting ➙ Brittany Baldwin & Bailey Underwood
Campaign Conceptualization ➙ Upward Project’s Marketing Team
Photography Art Direction ➙ Upward Project’s Marketing Team
Print Logistics ➙ Bailey Underwood
Social Media Coordinating ➙ Bailey Underwood
What’s Up?
Let’s chat about our favorite podcasts, the wonders of time and space or maybe about my dog, Tuck. Find me across your platform of choice!
Copyright 2022 – Until Forever and Ever / Bailey Underwood
